“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch.

It is called the TUDOR watch company.”

– H. Wilsdorf

It Wasn’t Hans

In 1926, the house of “Veuve de Philippe Hüther”, a watch dealer, registered the trademark “The Tudor” for Hans Wilsdorf (also the founder of Rolex). He had only acquired the exclusive usage rights to Tudor.

Rolex’s Little Sister

Tudor is the sister brand of Rolex.

Hans Wilsdorf’s aim of the Tudor brand was to offer more affordable watches whilst preserving the Rolex reputation for quality.

And selling them in the market at a relatively economical price, attracting the majority of watch lovers.

Specializing in the production of luxury watches of similar quality to Rolex but at a lower price.

Early Tudor watches had the Rolex crown logo, shared Rolex parts, and even used Rolex movements.

On some Tudor pieces from this time, the name Rolex can also be found on it. The reason for this is that Rolex has already established itself quite well on the market, and therefore, Tudor could leverage the Rolex name to gain trust and leverage.

However, the later Tudor watches no longer have the crown logo, and switched to the movement produced by ETA under the Swiss Swatch.

In 2015, started to use the self-produced Tudor movement.

The Rose of Tudor Dynasty

In 1936 the brand was fully transferred from the house of “Veuve de Philippe Hüther” to Hans Wilsdorf.

This had resulted in the design of the rose of the TUDOR dynasty. Inscribed within a shield, this logo symbolized the invincible union of strength – the watch’s robustness – with grace – the beauty of its lines.

In 1946, Wilsdorf established ”Montres Tudor S.A. Company”. He wanted to expand the brand and start to establish it so that it could stand on its own legs without leaning on Rolex.

Ladies Included

Ever since the beginning, the company specialized in models for both men and women. So it came to no surprise that the Clair de Rose collection for women became one of the best selling models for ladies when they released in 2011.

In recent years, Tudor watches have become more and more individual, so the number of Tudor fans has gradually increased. Bold yet graceful designs, and affordable prices, Tudor certainly does not live in the shadow of ‘her big sister’ anymore.

Contact Us

Feel free to visit Jewel Cafe to get FREE ESTIMATION for your unused branded watches 🙂

You can find us inside AEON Taman Maluri on 1st Floor. We are located nearby the post office. Feel free to contact us for any questions or if you would like to make an appointment at +603-9201 4001